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Users will soon have a updated setting that allows them to cut down on the quantity of AI-created videos appearing in their timelines. This move comes as the platform announced that it presently contains over 1 billion AI videos.

Testing and Rollout

This change is undergoing trials over the following weeks before a widespread rollout. This development aligns with a increase in content created by AI, spurred by recent video-generation tools.

AI Content on Other Platforms

Studies have shown that almost 10% of the fastest-growing content creators on another major platform exclusively feature AI-generated videos. A considerable share of this material is deemed low-quality AI content, a term for inferior, mass-produced content that is frequently absurd or dreamlike.

“We know from our community that many people like content created using AI tools, ranging from computer-generated images to educational videos, and we aim to give people the ability to see more or less of that, based on their own likes,” said a spokesperson.

AI on the Platform

The platform announced that there are now 1.3bn videos on its app labeled as AI-generated. Overall, in excess of 100 million pieces of content are added to the service daily, making AI-generated material a minor percentage of its complete catalog.

Customizing Your Feed

Members will be able to decrease or raise the level of AI content they see by opening the “manage topic” setting in the application and choosing AI-made media. Other topics that currently be modified under the tool encompass news, style, cosmetics, and movement.

AI Disclosure Rules

The platform’s rules oblige users to label convincing AI-made content, and it bans harmful deepfakes of public figures or critical incidents. Any believable artificial content that is unmarked can be removed under its user guidelines.

Furthermore, the platform will henceforth add an AI-generated tag to content made using its built-in AI features, or identified by an collaborative effort for recognizing AI-generated material. This action is aimed to help prevent users from seeking to bypass the disclosure requirement.

Educational Initiatives

TikTok is furthermore introducing a $2m AI literacy fund for experts and organizations to produce informative material about using AI responsibly. This initiative will assist charitable organizations specializing in teaching programming and robotics.

Moderation Strategy

The video-sharing app has defended its safety measures, amid discussion over intentions to lay off hundreds of review team members in the United Kingdom. TikTok is expected to eliminate 439 jobs in its trust and safety department in London, with trade unions and online safety experts voicing alarm that people are being substituted by automated systems.

A company official explained that human moderation would remain essential, but AI can protect employees by removing the most graphic content prior to it has to be seen by people. The platform stated a 76% decrease in explicit and harmful content seen by safety staff over the previous year due to intervention by its AI tools.

We believe it is crucial to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to reduce exposure to harmful content as swiftly, which is the area in which a extensive automated help is really helping us work at speed.”